Total in hours for the whole project until the 14th January


Time we spent with the whole project:
  • 278h20 =  10 credits

14th January - Demola's Final Pitch

We missed the big pitch, since we’d be back to our home country in the 23rd of December.
Either way, we had improved the plan of the things we wanted to approach and our goals:
·                     A video/ animation
    • showing the app
      • to the supermarkets (managers)
      • to the costumers
      • keep the animation that explains the procedures of the application
·                     new approach: supermarkets that exist in train stations and other transportation stations
    • (talk to supermarkets like these in Portugal)
·                     rethink our persona
    • someone that is getting ready for a party and needs to buy and arrange stuff with some urgency
    • someone that is going on vacations to a cottage and needs to get the products from the supermarket in an easier way
    • someone that is in the transportation (coming from work, from a trip, etc.) and while doing nothing in the journey, picks the things from the app and then gets them, in an easy way, from the nearest supermarket to the station.


About what should be said in the pitch:
Aleksi was supposed to talk personally with M-Market. He did a few more research on other supermarkets and got to the conclusion that Kesko (the K-Market group) and S-Ryhmä already have their web shops available.
https://fi.foodie.fm/#!/products : that's the one from S-Ryhmä – only works in Helsinki at the moment; with this you can pick up the bags or get a home delivery.
Kesko (K-Kauppa and so on) has this: https://ruoka.citymarket.fi/pk-seutu/info/FrontPageView.action . They are interested to offer online grocery shopping and might be interested to have a third party app to offer their services.

In the pitch, the thing that should be emphasized was the fact that our service would be different from the one that those companies offer. Our "motto" concerns more about «urgency shopping», like:
1.       When you need to buy something that you'll use very soon (for example, if you have a party tonight!) - and that's why our service doesn't involve taking the shopping bags at home because then they'd have to wait a few days to receive things;

2.       And that this service would be (mostly) in supermarkets near transportation stations, so that people that come from work/travelling/etc. and still need to go to the supermarket can pick up the products in a faster and easier way, without wasting their time in long queues.

(TIME:  30)

In the end, we didn't win the pitch and the prize (2000€).