Time we spend uploading the Blog until today (11th December) / Total in hours for the whole project

Time we spent with the posts in the blog:

• 11th December - 3h 

Time we spent with the whole project until now / count the working hours:

• 248h20 = (approximately)  9 credits

Planning Demola's Final Pitch

We already spent a few time thinking about what to do in the final presentation, since we won't be in Tampere but in Portugal by the 14th January.
These are the topics we want to approach in the pitch, that will be a video:

• showing the app
• to the supermarkets (managers)
• to the costumers

• new approach: supermarkets that exist in train stations and other transportation stations
• (talk to supermarkets like these in Portugal)

• keep the animation that explains the procedures of the application

• rethink our persona

(TIME: 30min)

NEW BUSINESS FIT AND SURVEY ONLINE

Our team colleague Mimi created a survey for our application, to see if our application could fit the costumers interests regarding shopping.
The survey can be found here

And here is the Business Fit that she also did.

3rd December - Meeting Carita

We met Carita, our tutor, to talk about our plans and what we have been doing and planning throughout these last weeks. We also talked about the Mid-Pitching and how it was held.
We showed our video animation and did a quick presentation using the PDF presentation and saying the speech we prepared for the Mid-Pitching.

Carita told us what to change about the Persona - that should be someone that wants to give a party and needs some products really quickly, and not a housewife that has to take care of so many things.
Carita also told us that we have to do a learning diary with what we have been doing during the semester and our goals in the beginning and our goals now.

(TIME: 20min)

28th November - Demola Meeting

The roundup group is getting smaller and smaller. There's only three teams left that participate in the meetings: ours, Weggle's team and Parktical's.
This way, the meeting wasn't very long and we only talked about a few questions regarding our ideas and plans.

(TIME: 1h)

NEW CONTACTS FROM OTHER SUPERMARKETS

As we already told here, we had the K-Market's contact in the beginning.
Our team colleague Aleksi talked to the manager of K-Market and got us a new contact from another supermarket: M-Market. The manager said that this supermarket could be interested in our kind of application and that we should talk to them.

Here is the link for the contacts.

21st November - Demola Meeting

Since last Thursday (14th November) we had the Mid-Pitching, it was impossible to have the weekly meeting with Bernard. So the next one had to be carried out this.

This day we had a Vietnamese TV channel that asked a few questions about Demola and the Sanoma's project itself. They talked with the teams, wanting to know if we were learning and if we were enjoying our staying.

(TIME: 2h)

14th November - Mid-Pitching

What is the Mid-Pitching? 

Demola Fall 2013 projects are reaching the mid point of work period. The teams gather to pitch their projects and get some inspiration to take the project to the finish line!
Awesome presentations, big audience, first rehearsal towards final presentrations event in January.3 minutes for pitching, 2 minutes for feedback.
November 14 @ 16:00 -19:00 Demola Tampere, New Factory Stage.
See you there!
This event is required for all the team members in Demola Fall 2013.

(source)



What did we do for the Mid-Pitching?

For this 3min pitch we thought about having 3 components:

1. two animations (combined in one video);
2. a presentation that could explain what the video couldn't (the team, our concerns about the user, the challenges for the client and the supermarket, the benefits, and what to do in the future)
3. a human touch for a closer approach to the jury; having someone representing the team that would talk, instead of saying everything only through the technological gadgets.

What did the jury say?

Contrary other teams, we were surprised by a very good feedback from the 3 members of the board. We can hear what they say in the video bellow, with our presentation and their comments.

In the end

During the Pitching there was a small contest going on. 3 categories (Best Pitch; Business Fit; Best Concept) going on: who won the Business Fit would have an appointment with a CEO to talk about the future of the application.

We got the 2nd place in the Business Fit, after Weggle's team.

THE VIDEO ANIMATION

OUR PRESENTATION

OUR PDF PRESENTATION

****

Total of hours spent with the Mid-Pitching:

• doing the animation: 36h
• doing the presentation PDF document: 6h
• creating the speech and training it: 5h

The event (with other teams from Sanoma's project and from other projects, such as Yle's) lasted 4h

(36h + 6h + 5h + 4h = 51h TOTAL)

Time we spend uploading the Blog until today (8th November) / Total in hours for the whole project

Time we spent with the posts in the blog:

• 29th October - 11h (already accounted in the post relative to this day)
• 4th November - 5h
• 7th November - 4h (already accounted in the post relative to this day)
• 8th November - 6h (already accounted in the post relative to this day)

Time we spent with the whole project until now / count the working hours:

• 190h30 = (approximately) 7 credits

8th November - Meeting with the Smart Team

We continued to upload the last posters in the blog (TIME: 6h).

We redo the wire-frame that Carita told us to change (TIME: 20min)

We started the animation for the "Mid-Pitch" (TIME: will be explained in a post fully dedicated to the Mid-Pitching)

7th November - Demola Meeting

Today we met Bernard and we talked about what we've done and what we still need to do.

(TIME: 1h30)

We had a Smart Team meeting so we could establish new milestones for the 14th November.

We decided to make an animation with our persona for the "Mid-pitch" and try to show them our new clickable prototype.

We continued to code (TIME: 2h) and uploading in the blog (TIME: 4h).

6th November - Eight Webinar / Knowing the Top 10 for the Bootcamp

This was the webinar where we got to know what ideas would be in the Top 10 to go to the Bootcamp, after the voting process that ended last Monday the November 4th.

(TIME: 1h30)

Only 40 people voted, and, unfortunately, our idea didn't get to the Top 5 in E-commerce (the area where we were inserted in).

Nevertheless, we continue to work for Demola and for our own learning.

We still need to: 

- finish our clickable prototype;

- attend the "Mid Pitching", where we have to present our idea in 3min. (We need to do a video/animation)

- contact the K-Market and pitch them our idea, showing them our clickable prototype

*

Today we also continued the coding part of the prototype 

(TIME: 2h)

5th November - HurryBuy in the 2nd place of investments

HURRYBUY is in the top of the list in the students investments. That doesn't mean that people were voting us massively, but it could have helped!

We continued with the app coding (TIME: 2h)

4th November - Meeting with the Smart Team

We uploaded the 7th assignment in the Commerce Accelerator platform:

Budget for marketing for the first year

Find partners (supermarkets) to start/invest in our idea.

Actually, we know that this kind of idea is already working in some countries, but not like we are developing and we want to start with this in Finland. A lot of people are really interested in use it.

Sanoma organization to accelerate idea:

Infrastructure means

     Marketing power

-       PR

-      Existing clients relation

-       Existing technology

-       Commercial scale

-       Vendor power 

     Hurrybuy market entry strategy

     Help with the payment method

-       SWOT analysis

Strengths	Weaknesses
-       Personnel: young people with creative ideas, from different countries with different knowledge backgrounds -       The business doesn’t require high start-up capital -       The idea has been receiving valuable feedbacks and testing the market before launching it in reality	-       Lack of experiences in the market segment -       From technical point of view, we need more experts in mobile application product -       The app needs to be more friendly to users
Opportunities	Threats
-       Support from partners -       Finnish market is promising -       Higher demand of a different way of shopping	-       Mobile apps market is extremely competitive -       Similar ideas are available but not popular

-       Market demand:

+ User’s side: Finnish culture (queuing, punctuality). Finnish people enjoy obeying rules and queuing in public places is their habit and everyone follows that. In addition, Finnish people are very punctual, they always try their best to be on time under any circumstances. Therefore, this app can help people to plan their time better. 

+ Supermarket’s side: inventory problem, increasing sales, competitive market, supermarket system in Finland is advanced so they have huge potential and ability to apply innovative way of improving their distribution channels. 

+ Feedback from friends and family

Young adults are target market group for shopping online in Finland, therefore data collected from our friends and family is relevant for market research. Among 10 people asked, 9 of them said the app is useful and 7 want to use it.

Problems pointed out:

+ People like to choose the products by their own

+ Once people are just not e-shoppers so they don’t like the idea at all

+ People were wondering whether it is possible or not to have this kind of application become effective and profitable enough in reality.

+ It’s really hard to find partners who trust our ideas at the beginning. 

-       Strategies:

+ Target market

Busy people who don’t have much time going around the supermarket or waiting in a long line to buy their stuff

Impatient people or ones who want to spend their valuable time on something else more interesting or important for them

People who love shopping online

+ Promotion

Our own website

Explanation video

Through our partners: they can help to spread the information to their customers

Online channels: Facebook, LinkedIn, Instagram, etc.

Offline advertisement: emails, flyers, magazines

-       Budget plan for the first year

Service/Product price: Free

The costumer will just pay for the products in self in a way that don't bring risks for him or for the supermarket.

(TIME: 3h)

This was the final day to the voting on the projects that we'd like to see in the Bootcamp. We couldn't vote in ourselves, so we thought that we should vote in the students' projects.

(TIME: 30min)

Today was also the day to meet the Supermarket guy and "sell" him our idea. Unfortunately, right before we went out to meet him, he called us saying that he could not meet us. Either way, he said, there might be another possible interested supermarket: he gave us the contact of the "K Market"'s manager.

Since we have now a new member that is also a coder, Aleksi, he joined us in the coding part and started to take care of the HTML part. (TIME: 2h)

We met Carita Forsgren, our Demola tutor and showed her what we had until now. She also agreed with the creation of the blog. Carita also said that we could improve one of the wire-frames that we did and that we could add there the items that we selected and the final prize, so you can have a best notion of what you are buying.

(TIME:40min)

We also created a script and a storyboard for a possible video or animation and a persona - Amy, after our tutor's suggestion.

(TIME:4H)

"Amy is a modern woman with 35 years old. 

She has 2 kids, 

1 husband,

 1 dog

 and she works from 9 am 

 to 5pm.

 She needs to...

take care of the kids

 help her husband

 walk the dog

 go shopping

 cook the dinner

 clean the house

 

 NO TIME FOR SUPERMARKET!

But, if she had HurryBuy, her life will be easier. She could shop in the train/bus, while walking the dog or even during the work!

Hurrybuy. Fast, easy and safe."

1st November - Meeting with the Smart Team / New MVP

This day we started developing the third MVP (the clickable one), by starting to create the layouts of the wire-frames of the mobile app.

(TIME: 10h)

31st October - Seventh Demola meeting

Today we received a new member in our team that lost his group, Aleksi. He's a coder and he'll probably be helpful in the website part, so we can share our work among us in a best way.

(TIME: 2h)

30th October - Meeting with the Smart Team / Seventh Webinar / Seventh Assignment

This day we worked to improve the Business Fit (TIME: 1h) and started to brainstorm to create and improve the identity of HURRYBUY. We came up with the colours, the typography and the final logo; as well as the icon that would represent our app. (TIME: 3h).

Our team member, Bree, also started with the coding part of our clicable prototype in JavaScript (although we didn't have any wireframes or HTML yet) to create the interactions. (TIME: 3h)

We also contacted the Supermarket number that a member of Demola's New Factory so kindly gave us. (TIME: 20min).

At night we had, as it became usual every Wednesday night, the Webinar and the presentation of the 7th Assignment. 

7th AssignmentGetting to the Bootcamp can only be accomplished if you have a 100% completed Intrapreneurship Canvas. So, it is key to define and describe the marketing-element of it. This week’s assignment is to complete your Market Accelerator.
Furthermore we want you to participate in the voting for the longlist of 20 best ideas in the program. Put on your Dragon's Den glasses and use this link to open the survey and submit your personal top 3 in every category. During next webinar we will present the final 20 ideas and vote for the top 10.
Good luck!
Deadline Monday, November 4, 12.00PM

(TIME: 1h30) 

29th October - Starting with the blog

We continued to organize by dates what we've done and started to explore it further in the blog posts. We have some registers of what we've done, lost among our facebook private group, our documents and in the Sanoma's Commerce Accelerator platform.

(TIME: 11h)

28th October - Meeting with Sohvi / Organizing our work

This day we met Sohvi, our Media Programme coordinator, to understand what should we do in order to get the credits we need to finish the course equivalent to the Demola project.

We gave her the idea to create this blog and start posting what we've been doing and the time we've been spending in the project.

She agreed, created the blog and started organizing what we've done since the beginning of the Demola project by searching for the registers we have from our work.

Meeting:

(TIME: 1h)

Organizing the posts:

(TIME: 5h)

26th October - Meeting with the Smart Team

We met our team and finished the Sixth Assignment. We also discussed what we had to improve and some pendent ideas to take forward in our project.

The 6th Assignment:

RESOURCING

- Financial resources: Start-up capital is needed for 

+ Marketing: Getting attraction from both partners (super markets) and users + Application development (personnel, software, hardware, etc.) 

tual resources: patents (Hurrybuy), people (personnel - Physical resources: office, computers, mobile phones - Intelle

con software engineering, graphic designs, mobile application, coding and business backgrounds), customer lists (names of partner supermarkets) 

- Online website

BUSINESS FIT

Hurrybuy will provide Sanoma a better solution to e-commerce which helps to increase number of customers and the company’s popularity. In addition to gaining more profit, Sanoma will also expand its network of partnership (with supermarkets and advertisers). 

On the other hand, as one of the largest European media companies, Sanoma has a huge potential of media channels and expertise on marketing and brands. 

This will be an important competitive advantage to Hurrybuy . 

flexibility: For now, our targets toward helping busy people to buy their stuff within the shortest time and giving a solution to increase sales as well as reduce unexpected inventory. 

Personal fit: People who have been working on the application are from different knowledge backgrounds and different countries, which is good for developing and expanding the application in the future - Business can be expanded to offering more advertisement services and/or creating more convenience for both our partners and end customers in term of shopping online.

(TIME: 5h-10h)

24th October - Sixth Demola Meeting

With this webinar we figured out that what we had done for the cost structure and revenue stream, that composed the entrepreneurship canvas, was not completely correct since we had a lack of numbers.
We talked to Bernard to explain that, since we didn't know the numbers and money that this type of application involves, we thought that it would be better if we didn't speculate in that area. He agreed with us but said that, either way, we could have invented numbers just in order to evaluate our costs/revenues system.

(TIME: 2h)

23rd October - Sixth Webinar / Sixth Assignment

Sixth AssignmentCongratulations for making it this far. From here it’s all about pivoting your idea and working towards the final parts of your Intrapreneurship Canvas.
Define the next parts of your Intrapreneurship Canvas. - Resourcing - Business fit
DeadlineMonday, October 28, 12.00PM

(TIME: 1h30min)

20th October - Fifth Assignment / Fifth meeting with the Smart Team

Since we didn't watch the past webinar, we had to see what the others were doing and, by the description given by the Sanoma's staff in the Commerce Accelerator platform, try to fulfill the assignment.So we came up with these conclusions:


Revenue stream
- supermarket money to have their "spot" on the application (a pre-established amount in percentage - like 30% from the revenues of the supermarket through our app);
- advertisement running in our app;
- users can pay to get more info (ex.: updates on a product).
- advertisement running in our app;
- users can pay to get more info (ex.: updates on a product).
- advertisement running in our app;
- users can pay to get more info (ex.: updates on a product).

Cost structure
- promotion /advertisement for our application;
- infrastructure in the supermarket (space where you can get your shopping bags, employees, etc.) ---> this is a cost for the supermarket;
- people in the company (someone to create/update the database, etc.);
- taxes;
- website - pay a domain if we have a website, employees.
- infrastructure in the supermarket (space where you can get your shopping bags, employees, etc.) ---> this is a cost for the supermarket;
- people in the company (someone to create/update the database, etc.);
- taxes;
- website - pay a domain if we have a website, employees.
- infrastructure in the supermarket (space where you can get your shopping bags, employees, etc.) ---> this is a cost for the supermarket; - people in the company (someone to create/update the database, etc.);
- taxes;
- website - pay a domain if we have a website, employees.

(TIME: 2h)

16th October - Fifth Webinar/ Fifth Assignment

Fifth Webinar

At this stage of the program you will probably be used to the weekly assignments. Next to continuing with your MVP testing, learning and pivoting, your next assignment is to complete two more parts of your Intrapreneurship canvas.

Define your - Cost Structure - Revenue Structure

DeadlineMonday, October 21, 12.00PM

(TIME: 1.30h)

This day both of us missed the webinar because we were heading Poland, since it was TAMK's break week.
In this day our colleagues did the official "1min Pitch".

12th October - Demola Jam

During this whole day we had a few tasks that were given to us so that we could "accelerate" the process of our work and have a better know-how on what we have to think and do, concerning our idea.

We started by creating a "shitty prototype" (our first MVP) of our idea so we could get trough the rest of the jam by making it easier to explain our concept to the others.

After that we had to make a quick pitch. We wrote down a catchy sentence that could explain our idea and presented it.

After that we made the following scheme explaining our value proposition:

After that, we prepared our questions a pitch and it was time to go outside and ask people in the streets of Tampere if they were interested in our idea.

We had a series of issues regarding this matter. People usually tended to divert from us and our "shitty prototype", saying that they weren't interested. We finally got some answers from people that were waiting for the bus or that had children with them. The document where we wrote down our conclusions is exposed here:

DEMOLA JAM - Costumer Validation

We also redo our MVP in digital format, in order to make it easier to understand:

Finally, we had to pitch again, in a more "official" way and give and receive feedback to the other pitches. We would pitch our idea, then sit in the "feedback table", listen to the following idea and write down our opinions.

These are the opinions that we received:

All of these documents were uploaded in the Sanoma's Commerce Accelerator platform in the next day, 13th October, to fulfill the 4th Assignment.

(TIME: 10h)