During this meeting we had a massive brainstorming of ideas between the members of our team. The assignment meant that we wrote down 3 ideas and we were getting behind. All of us 4 thought that we had to chose 3 ideas among us and upload them, but, actually, every member was supposed to have 3 ideas, individual. (Either way, we talked about this in the first meeting we had with BG and he said there was no problem because in the future the tendency was having just one member of the group uploading the assignments in the name of the whole team).
Bree told us that she and Trá had been talking between them and wanted to make a database where you can search by pictures, smell, sound and tact. Me and Mariana weren't very receptive to this idea because we knew that there was already something like this promoted by Google and Bree herself showed us some similar things.
Anyway, we tried to pick this idea and enhance it by applying it to other options.
We ended up by selecting our 3 ideas:
1. Costumer-friendly platform
#ECOSYSTEM ENHANCEMENT
PROBLEM: people just don’t know what they are buying because the market is so full and competitive. Ex: Camera brands tend sell their products based in how many mega pixels they have so people are just buying the wrong products.
SOLUTION: A costumer-friendly platform that teach people what they have to buy concerning with their needs.
RISKS: creators of this platform can be threatened by big brands.
2. Make your own advertisement!
#ADVERTISING
PROBLEM: all of the advertising are invading the private space of each person. So we want people to have fun with publicity!
SOLUTION: a platform where people can create their own profile and then upload their own advertising campaigns. Benefits: people who want to work or just show creative skills to brands have an opportunity to do it and brands can have free advertising. There will be prizes like internships or money.
RISKS: copyright issue but you need to star from the lowest step!
#E-COMMERCE
PROBLEM: There are actually two types of public: people who just want fancy clothes and don't care about the real brand (more instead of quality) and people who has a feeling with brands.
SOLUTION: If you find a product that you like in a digital magazine you can click on the product and see the real shop and a similar product that is cheaper. You have two options: buy the expensive and real one or bye a similar and cheaper.
RISKS: big brands may have a decrease in their selling.
(TIME: 5h)
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