The Brief:
The Commerce Accelerator is the third innovation Accelerator at Sanoma, a European Media & Learning company. We challenge 200 participants – half from within Sanoma, half Students – to come up with new ideas in the field of digital commerce. The participants will learn the latest in lean development and business model innovation by following sessions from top speakers. They will get to develop their ideas with the guidance of experts, and for the best, build it in an intensive, all-expenses-paid bootcamp in Amsterdam. All at the same time, the participants get to show their talent to the leaders of Sanoma, with the chance of getting recruited to turn their idea into a real business. And of course, have a lot of fun throughout the Accelerator.
This was the project that caught our most careful attention.
We thought that the fact of creating a new application for the market, something that we've never done before in our studies area, could be a very good experience that would help us to know better what we like and what we don't like to do - and what we want for our future.
We thought carefully and applied for the Sanoma's project, which deadline was in the 9th September.
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