Time we spend uploading the Blog until today (8th November) / Total in hours for the whole project

Time we spent with the posts in the blog:

• 29th October - 11h (already accounted in the post relative to this day)
• 4th November - 5h
• 7th November - 4h (already accounted in the post relative to this day)
• 8th November - 6h (already accounted in the post relative to this day)

Time we spent with the whole project until now / count the working hours:

• 190h30 = (approximately) 7 credits

8th November - Meeting with the Smart Team

We continued to upload the last posters in the blog (TIME: 6h).

We redo the wire-frame that Carita told us to change (TIME: 20min)

We started the animation for the "Mid-Pitch" (TIME: will be explained in a post fully dedicated to the Mid-Pitching)

7th November - Demola Meeting

Today we met Bernard and we talked about what we've done and what we still need to do.

(TIME: 1h30)

We had a Smart Team meeting so we could establish new milestones for the 14th November.

We decided to make an animation with our persona for the "Mid-pitch" and try to show them our new clickable prototype.

We continued to code (TIME: 2h) and uploading in the blog (TIME: 4h).

6th November - Eight Webinar / Knowing the Top 10 for the Bootcamp

This was the webinar where we got to know what ideas would be in the Top 10 to go to the Bootcamp, after the voting process that ended last Monday the November 4th.

(TIME: 1h30)

Only 40 people voted, and, unfortunately, our idea didn't get to the Top 5 in E-commerce (the area where we were inserted in).

Nevertheless, we continue to work for Demola and for our own learning.

We still need to: 

- finish our clickable prototype;

- attend the "Mid Pitching", where we have to present our idea in 3min. (We need to do a video/animation)

- contact the K-Market and pitch them our idea, showing them our clickable prototype

*

Today we also continued the coding part of the prototype 

(TIME: 2h)

5th November - HurryBuy in the 2nd place of investments

HURRYBUY is in the top of the list in the students investments. That doesn't mean that people were voting us massively, but it could have helped!

We continued with the app coding (TIME: 2h)

4th November - Meeting with the Smart Team

We uploaded the 7th assignment in the Commerce Accelerator platform:

Budget for marketing for the first year

Find partners (supermarkets) to start/invest in our idea.

Actually, we know that this kind of idea is already working in some countries, but not like we are developing and we want to start with this in Finland. A lot of people are really interested in use it.

Sanoma organization to accelerate idea:

Infrastructure means

     Marketing power

-       PR

-      Existing clients relation

-       Existing technology

-       Commercial scale

-       Vendor power 

     Hurrybuy market entry strategy

     Help with the payment method

-       SWOT analysis

Strengths	Weaknesses
-       Personnel: young people with creative ideas, from different countries with different knowledge backgrounds -       The business doesn’t require high start-up capital -       The idea has been receiving valuable feedbacks and testing the market before launching it in reality	-       Lack of experiences in the market segment -       From technical point of view, we need more experts in mobile application product -       The app needs to be more friendly to users
Opportunities	Threats
-       Support from partners -       Finnish market is promising -       Higher demand of a different way of shopping	-       Mobile apps market is extremely competitive -       Similar ideas are available but not popular

-       Market demand:

+ User’s side: Finnish culture (queuing, punctuality). Finnish people enjoy obeying rules and queuing in public places is their habit and everyone follows that. In addition, Finnish people are very punctual, they always try their best to be on time under any circumstances. Therefore, this app can help people to plan their time better. 

+ Supermarket’s side: inventory problem, increasing sales, competitive market, supermarket system in Finland is advanced so they have huge potential and ability to apply innovative way of improving their distribution channels. 

+ Feedback from friends and family

Young adults are target market group for shopping online in Finland, therefore data collected from our friends and family is relevant for market research. Among 10 people asked, 9 of them said the app is useful and 7 want to use it.

Problems pointed out:

+ People like to choose the products by their own

+ Once people are just not e-shoppers so they don’t like the idea at all

+ People were wondering whether it is possible or not to have this kind of application become effective and profitable enough in reality.

+ It’s really hard to find partners who trust our ideas at the beginning. 

-       Strategies:

+ Target market

Busy people who don’t have much time going around the supermarket or waiting in a long line to buy their stuff

Impatient people or ones who want to spend their valuable time on something else more interesting or important for them

People who love shopping online

+ Promotion

Our own website

Explanation video

Through our partners: they can help to spread the information to their customers

Online channels: Facebook, LinkedIn, Instagram, etc.

Offline advertisement: emails, flyers, magazines

-       Budget plan for the first year

Service/Product price: Free

The costumer will just pay for the products in self in a way that don't bring risks for him or for the supermarket.

(TIME: 3h)

This was the final day to the voting on the projects that we'd like to see in the Bootcamp. We couldn't vote in ourselves, so we thought that we should vote in the students' projects.

(TIME: 30min)

Today was also the day to meet the Supermarket guy and "sell" him our idea. Unfortunately, right before we went out to meet him, he called us saying that he could not meet us. Either way, he said, there might be another possible interested supermarket: he gave us the contact of the "K Market"'s manager.

Since we have now a new member that is also a coder, Aleksi, he joined us in the coding part and started to take care of the HTML part. (TIME: 2h)

We met Carita Forsgren, our Demola tutor and showed her what we had until now. She also agreed with the creation of the blog. Carita also said that we could improve one of the wire-frames that we did and that we could add there the items that we selected and the final prize, so you can have a best notion of what you are buying.

(TIME:40min)

We also created a script and a storyboard for a possible video or animation and a persona - Amy, after our tutor's suggestion.

(TIME:4H)

"Amy is a modern woman with 35 years old. 

She has 2 kids, 

1 husband,

 1 dog

 and she works from 9 am 

 to 5pm.

 She needs to...

take care of the kids

 help her husband

 walk the dog

 go shopping

 cook the dinner

 clean the house

 

 NO TIME FOR SUPERMARKET!

But, if she had HurryBuy, her life will be easier. She could shop in the train/bus, while walking the dog or even during the work!

Hurrybuy. Fast, easy and safe."

1st November - Meeting with the Smart Team / New MVP

This day we started developing the third MVP (the clickable one), by starting to create the layouts of the wire-frames of the mobile app.

(TIME: 10h)

31st October - Seventh Demola meeting

Today we received a new member in our team that lost his group, Aleksi. He's a coder and he'll probably be helpful in the website part, so we can share our work among us in a best way.

(TIME: 2h)

30th October - Meeting with the Smart Team / Seventh Webinar / Seventh Assignment

This day we worked to improve the Business Fit (TIME: 1h) and started to brainstorm to create and improve the identity of HURRYBUY. We came up with the colours, the typography and the final logo; as well as the icon that would represent our app. (TIME: 3h).

Our team member, Bree, also started with the coding part of our clicable prototype in JavaScript (although we didn't have any wireframes or HTML yet) to create the interactions. (TIME: 3h)

We also contacted the Supermarket number that a member of Demola's New Factory so kindly gave us. (TIME: 20min).

At night we had, as it became usual every Wednesday night, the Webinar and the presentation of the 7th Assignment. 

7th AssignmentGetting to the Bootcamp can only be accomplished if you have a 100% completed Intrapreneurship Canvas. So, it is key to define and describe the marketing-element of it. This week’s assignment is to complete your Market Accelerator.
Furthermore we want you to participate in the voting for the longlist of 20 best ideas in the program. Put on your Dragon's Den glasses and use this link to open the survey and submit your personal top 3 in every category. During next webinar we will present the final 20 ideas and vote for the top 10.
Good luck!
Deadline Monday, November 4, 12.00PM

(TIME: 1h30) 

29th October - Starting with the blog

We continued to organize by dates what we've done and started to explore it further in the blog posts. We have some registers of what we've done, lost among our facebook private group, our documents and in the Sanoma's Commerce Accelerator platform.

(TIME: 11h)

28th October - Meeting with Sohvi / Organizing our work

This day we met Sohvi, our Media Programme coordinator, to understand what should we do in order to get the credits we need to finish the course equivalent to the Demola project.

We gave her the idea to create this blog and start posting what we've been doing and the time we've been spending in the project.

She agreed, created the blog and started organizing what we've done since the beginning of the Demola project by searching for the registers we have from our work.

Meeting:

(TIME: 1h)

Organizing the posts:

(TIME: 5h)

26th October - Meeting with the Smart Team

We met our team and finished the Sixth Assignment. We also discussed what we had to improve and some pendent ideas to take forward in our project.

The 6th Assignment:

RESOURCING

- Financial resources: Start-up capital is needed for 

+ Marketing: Getting attraction from both partners (super markets) and users + Application development (personnel, software, hardware, etc.) 

tual resources: patents (Hurrybuy), people (personnel - Physical resources: office, computers, mobile phones - Intelle

con software engineering, graphic designs, mobile application, coding and business backgrounds), customer lists (names of partner supermarkets) 

- Online website

BUSINESS FIT

Hurrybuy will provide Sanoma a better solution to e-commerce which helps to increase number of customers and the company’s popularity. In addition to gaining more profit, Sanoma will also expand its network of partnership (with supermarkets and advertisers). 

On the other hand, as one of the largest European media companies, Sanoma has a huge potential of media channels and expertise on marketing and brands. 

This will be an important competitive advantage to Hurrybuy . 

flexibility: For now, our targets toward helping busy people to buy their stuff within the shortest time and giving a solution to increase sales as well as reduce unexpected inventory. 

Personal fit: People who have been working on the application are from different knowledge backgrounds and different countries, which is good for developing and expanding the application in the future - Business can be expanded to offering more advertisement services and/or creating more convenience for both our partners and end customers in term of shopping online.

(TIME: 5h-10h)

24th October - Sixth Demola Meeting

With this webinar we figured out that what we had done for the cost structure and revenue stream, that composed the entrepreneurship canvas, was not completely correct since we had a lack of numbers.
We talked to Bernard to explain that, since we didn't know the numbers and money that this type of application involves, we thought that it would be better if we didn't speculate in that area. He agreed with us but said that, either way, we could have invented numbers just in order to evaluate our costs/revenues system.

(TIME: 2h)

23rd October - Sixth Webinar / Sixth Assignment

Sixth AssignmentCongratulations for making it this far. From here it’s all about pivoting your idea and working towards the final parts of your Intrapreneurship Canvas.
Define the next parts of your Intrapreneurship Canvas. - Resourcing - Business fit
DeadlineMonday, October 28, 12.00PM

(TIME: 1h30min)

20th October - Fifth Assignment / Fifth meeting with the Smart Team

Since we didn't watch the past webinar, we had to see what the others were doing and, by the description given by the Sanoma's staff in the Commerce Accelerator platform, try to fulfill the assignment.So we came up with these conclusions:


Revenue stream
- supermarket money to have their "spot" on the application (a pre-established amount in percentage - like 30% from the revenues of the supermarket through our app);
- advertisement running in our app;
- users can pay to get more info (ex.: updates on a product).
- advertisement running in our app;
- users can pay to get more info (ex.: updates on a product).
- advertisement running in our app;
- users can pay to get more info (ex.: updates on a product).

Cost structure
- promotion /advertisement for our application;
- infrastructure in the supermarket (space where you can get your shopping bags, employees, etc.) ---> this is a cost for the supermarket;
- people in the company (someone to create/update the database, etc.);
- taxes;
- website - pay a domain if we have a website, employees.
- infrastructure in the supermarket (space where you can get your shopping bags, employees, etc.) ---> this is a cost for the supermarket;
- people in the company (someone to create/update the database, etc.);
- taxes;
- website - pay a domain if we have a website, employees.
- infrastructure in the supermarket (space where you can get your shopping bags, employees, etc.) ---> this is a cost for the supermarket; - people in the company (someone to create/update the database, etc.);
- taxes;
- website - pay a domain if we have a website, employees.

(TIME: 2h)

16th October - Fifth Webinar/ Fifth Assignment

Fifth Webinar

At this stage of the program you will probably be used to the weekly assignments. Next to continuing with your MVP testing, learning and pivoting, your next assignment is to complete two more parts of your Intrapreneurship canvas.

Define your - Cost Structure - Revenue Structure

DeadlineMonday, October 21, 12.00PM

(TIME: 1.30h)

This day both of us missed the webinar because we were heading Poland, since it was TAMK's break week.
In this day our colleagues did the official "1min Pitch".

12th October - Demola Jam

During this whole day we had a few tasks that were given to us so that we could "accelerate" the process of our work and have a better know-how on what we have to think and do, concerning our idea.

We started by creating a "shitty prototype" (our first MVP) of our idea so we could get trough the rest of the jam by making it easier to explain our concept to the others.

After that we had to make a quick pitch. We wrote down a catchy sentence that could explain our idea and presented it.

After that we made the following scheme explaining our value proposition:

After that, we prepared our questions a pitch and it was time to go outside and ask people in the streets of Tampere if they were interested in our idea.

We had a series of issues regarding this matter. People usually tended to divert from us and our "shitty prototype", saying that they weren't interested. We finally got some answers from people that were waiting for the bus or that had children with them. The document where we wrote down our conclusions is exposed here:

DEMOLA JAM - Costumer Validation

We also redo our MVP in digital format, in order to make it easier to understand:

Finally, we had to pitch again, in a more "official" way and give and receive feedback to the other pitches. We would pitch our idea, then sit in the "feedback table", listen to the following idea and write down our opinions.

These are the opinions that we received:

All of these documents were uploaded in the Sanoma's Commerce Accelerator platform in the next day, 13th October, to fulfill the 4th Assignment.

(TIME: 10h)

11th October - Demola Workshop

This day we had a workshop about how to pitch our ideas. We had an exercise where we had to fill a chart answering to a few questions that would help us creating the pitch.

After this we had another exercise where we were disposed as an audience and we were given 3 shovels -one person had the green one, another had the red one and at last, the yellow one. Each person in the audience had to stand up in front of everyone and do the pitch for his idea. After the pitch, who had the green shovel had to comment the good aspects on the pitch; the red one - the bad aspects; and the yellow shovel person had to put himself in the costumer's role and comment if the idea would be useful to him or not.

This was very useful for us to learn on how to pitch better and more correctly.

(TIME: 2h)

New meetings with the Smart Team

Our work has become harder and harder. We have been spending a lot of hours in the project during our days.

(TIME: 10h per week)

10th October - Forth Demola Meeting

(TIME: 3h)

9th October - Forth Webinar / Forth Assignment

 4TH ASSIGNMENT

This week's assignment is about discovering the value of your idea for the users and testing the user's behaviour. 
Define the core of your Intrapreneurship Canvas by describing the value proposition of your idea.
Next to this you have to produce an MVP, a minimalistic prototype of your idea, and upload a description or a screenshot of it to our system.  After testing this MVP, write down a brief description of the test results in maximum 80 words.
If you would like to have another look at the slides concerning the Value Proposition and the MVP Tools, click here.


DeadlineMonday, October 14, 12.00PM

(TIME: 1h30)

Quick Pitch for HurryBuy (Third Assignment)

HURRYBUY

QUICK PITCH:

Is developing a mobile-app that gives the user a chance to do shopping in the most easy and faster way. Hurrybuy helps busy people, who don't have time to go to the supermarket. Our user just needs to chose the products from the app, drive/walk until the nearest supermarket and pick-up the shopping-bags. Hurrybuy also has the ability to store your lists, reducing the purchase time in the next shopping. This app will save time and give the chance to purchase in real time with no more than 10 seconds.